Designer Matthew Willet created the bling of a board for New York skate shop SHUT. Coated in pure gold and it is priced at a gnarly £9,000, the most expensive board there is and its fully functional too.
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“Style 38”, now known as Sk8-hi, was introduced in 1978 which was the second model to boast the iconic Vans sidestripe or formerly known as the “jazz stripe”. The Sk8-hi took skate performance to the next level – just above the ankle. Wherein skateboarders would abuse lower body the most. The Sk8-hi not only protects your ankle/feet, it brought it in a whole new style to the skate park.
Vans brings you a brief history on the now iconic the Sk8-hi, from the 1970’s to the present.
More at vans.com
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Mercedes-Benz AMG develops surfboard with built-in telemetry system for big-wave rider Garrett Mcnamara.
images: BBDO Portugal
Led by Motorola’s Advanced Technology and Projects group, Project Ara is developing a free, open hardware platform for creating highly modular smartphones. We want to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines. Our goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.
See more at Motorola
Introducing Quiksilver by Vuerich B. sunglasses. These unique sunglasses are made from skateboards that have been ridden by the Quiksilver Skateboarding Team. With each pair purchased, Quiksilver donates part of the benefits to Skateistan Cambodia. Limited to only 50 unique pairs. Grab these sunnies NOW..
Photos from Quiksilver
more at Quiksilver
more at Stoked Inc
Not your typical hoodie. Its got built in earphones in ’em and it’s washable. Gnarly!!
more at Hoodie Buddie
Through LACOSTE LAB, you can find a wide range of products, like their limited edition surfboard. In partnership with NOTOX, LACOSTE’s board boasts a modern and classical shape with a thruster finish. Made in France, the eco-friendly board was crafted in part with Jean-Pierre Stark, of STARK Surfboards, and designer Christophe Pillet. The board features specific FCS “performance glass” fins, polyurethane foam blanks and lamination of polyester resins and fiberglass.
Through Lacoste Lab is Lacoste L!VE. Which brings you more color in its range of products such as its skateboard. A collaboration between Lacoste and Artprint, this board is perfect for cruising the streets with style and refinement.
More at Lacoste Lab
Photos courtesy of Lacoste