Plastic Skateboards: Reborn

dispatch

A primer on plastic boards

Stereo Skateboards, the stalwart brand founded in the early 1990s by Chris Pastras and Jason Lee, has proved to be one of the most artful at riding the plastic skateboard’s resurgent popularity and, as it did in the ’90s, playing a taste-making role.

Sweet without being cloying, Stereo’s online ad campaigns have effectively communicated the appeal of its vinyl plastic cruisers and captured the bohemian mood of urbane nostalgia that the brand has been perfecting since its inception in the early 1990s. It’s hard not to be charmed by the sight of Stereo pro Clint Peterson in the video entitled “California Dreamin'” pushing through East Los Angeles, or Chris Pastras in “Leisure in New York” pushing through Brooklyn to a used book store where he buys another retro item: a book.

Read more Plastic Skateboards

Stereo Vinyl Cruiser Tommy Fynn on a Beach Cruise from 천삼백케이 on Vimeo.

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